The Opportunity:
Senior Sales Executive – Nordics
Home-Based | Fully Remote
The Company
Join an ambitious, established business entering its next stage of growth. This innovative, global leader in modern Expense, Travel, and Invoice Management SaaS solutions for Finance Teams employs over 750 people, including 80 in Europe.
Your chance to start-up and be the first hire in the Nordics region.
Currently experiencing double-digit annual growth globally.
This scaling SaaS company has a foothold in Europe and big ambitions to grow. Backed by proven global success and modern, AI-driven Expense, Travel, and Invoice Management solutions, this is a hands-on new business role ideal for a self-starter who thrives in a scale-up environment.
Home-based in Nordics with support from a dedicated SDR and European marketing resources.
A great fit for someone who enjoys building new start-up and scale-ups in the Nordics.
Backed by Private Equity with global reach, the company continues to expand through strategic acquisitions.
With over 10 customers in Nordics, the company is looking to drive new logos and grow further in the region.
The Role:
Market Expansion & Pipeline Generation
- Own and build the Nordics market, with Sweden as the preferred base location.
- Target a healthy mix of mid-market and enterprise accounts, including multinational industrial and manufacturing groups.
- Drive net new logo acquisition while managing a small set of inherited accounts to generate early momentum.
- Convert any inbound leads already seen in the region into qualified opportunities.
Enterprise & Mid-Market Sales Execution
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Own the full sales cycle for deals ranging from €50K to €500K, with typical cycles lasting around 6 months
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Target personas including CFOs, Heads of Accounts Payable, Procurement Leaders, and Chief People Officers
- Lead the full sales cycle: prospecting, discovery, solution positioning, negotiation, and close.
- Supported by UK-based SDRs and pre-sales, mirroring the successful DACH model.
- Leverage existing reference customers in Finland, Norway and other countries to unlock further wins.
- Present compelling ROI stories and build executive-level trust across complex accounts.
Regional Presence & Leadership
- Establish a credible local market presence as the first hire in the Nordics.
- Build relationships with prospects, partners, associations, and industry influencers.
- Represent the company at local field marketing events (coordinated with UK marketing).
- Provide detailed market feedback to sales, product, leadership, and GTM teams, helping shape future strategy.
- Grow into broader regional leadership responsibilities as the team scales.
