Clients We have worked with
Expanding into a new country is one of the most significant milestones for any SaaS, AI or B2B technology company. While product-market fit may already be proven, success in a new region depends on appointing a leader who can build a local business, establish customer relationships and execute a scalable go-to-market strategy.
Country Manager executive search is a specialist retained recruitment service that helps businesses identify, assess and recruit experienced commercial leaders capable of launching, growing and leading operations within a specific country or region.
Intrinsic Executive Search partners with software companies across the United Kingdom and Europe to recruit Country Managers who combine commercial leadership with local market knowledge and international growth experience.
A Country Manager is responsible for leading a company’s operations within a specific market.
Depending on the business, responsibilities may include:
In many SaaS businesses, the Country Manager becomes the senior leader responsible for the entire commercial operation within that geography.
Businesses typically appoint a Country Manager when they are entering a new market, strengthening an existing operation or when a replacement or confidential search is required.
Common scenarios include:
US SaaS businesses hiring their first Country Manager in the UK, Germany, France, Benelux, Nordics or broader European territory.
Private equity and venture capital-backed software companies expanding internationally following funding.
Confidential succession planning following leadership change.
Recruiting an experienced executive to establish a permanent local operation.
Appointing a commercial leader capable of scaling revenue, hiring local teams and strengthening customer relationships.
Country Managers often oversee multiple commercial functions.
These may include:
Successful Country Managers combine strategic leadership with practical execution.
Intrinsic typically assesses candidates across areas such as:
Beyond technical capability, exceptional Country Managers understand how to adapt a global strategy to local market conditions while maintaining consistency with the wider organisation.
Country Managers are particularly important within SaaS businesses because international expansion often depends on building repeatable commercial processes across multiple regions.
Intrinsic supports software companies recruiting Country Managers for:
Whether the objective is launching a new territory or accelerating an existing operation, retained executive search provides access to experienced leaders who are rarely active in the recruitment market.
Intrinsic Executive Search supports Country Manager executive search assignments across many countries. We also support businesses building leadership teams across wider Europe and international organisations expanding into the EMEA region.
Every Country Manager search follows a structured retained executive search methodology.
This includes:
This research-led approach provides access to passive executive talent and enables clients to make informed leadership decisions.
Intrinsic specialises in commercial leadership recruitment for SaaS, AI and B2B technology companies.
Clients choose Intrinsic because of our:
Country Manager executive search is a retained recruitment service that helps organisations identify, assess and recruit senior commercial leaders responsible for managing a business within a specific country or region.
Country Managers are commonly recruited by SaaS, AI, enterprise software, FinTech and other B2B technology companies expanding into new markets or strengthening existing regional operations.
Yes.
Intrinsic Executive Search supports retained executive search assignments across the United Kingdom, Germany, Austria, Switzerland, France, Netherlands, Belgium, Luxembourg, Italy, Spain, Denmark, Sweden, Finland, Norway, Ireland, Poland, USA, UAE, South Africa and 20 countries across EMEA.
Most successful Country Managers combine commercial leadership, enterprise sales, people management and market-entry experience. Previous responsibility for growing revenue, building local teams and managing customer relationships is often highly desirable.
Retained executive search is particularly valuable when recruiting strategically important leadership roles, entering a new market, replacing a senior executive confidentially or seeking access to passive candidates.
Whether you’re launching into a new European market, replacing an existing Country Manager or strengthening your commercial leadership team, Intrinsic Executive Search helps SaaS, AI and B2B technology companies recruit exceptional leaders through retained executive search.
Book a ConsultationIntrinsic Search international locations in the UK, Europe and USA.
Intrinsic Executive Search Ltd – EMEA
400 Thames Valley Park Drive
Reading, RG6 1PT
UK
Phone: +44 (0) 1183 246823
Email: bew@intrinsicsearch.com
Intrinsic Executive Search DACH
Lyoner Strasse 14
Frankfurt 60528
Germany
Phone: +49 69 66 55 41 87
Email: paf@intrinsicsearch.com