Senior Sales Director, France. Transport Tech for Retail & Logistics

Posted by Ben Watkins
May 2026

  • France
  • Sales Director
  • Player-Manager
  • Logistics / Fleet Management
  • Scale Up
  • Turnaround

The Opportunity

Senior Sales Director – France

Transport Management Technology  | Retail & Logistics customers | Sales Leadership

Remote or Hybrid

An established Transport Tech firm with a strong and stable European business.

Looking to improve and scale the French sales operation.

Offices in Europe, and APAC.

France is a large opportunity.

The product is proven.
Customers are referenceable.
The market demand is there.

What’s missing?
A strong Sales Leader to fix, build scale, and own France.

This isn’t a “manage what exists” role.
It’s a fix, build and scale mandate — with full backing from leadership and investors.

The Role

A sales leadership role with ownership of France as a core growth market.

You will be responsible for leading, and scaling the sales business, driving both new logo acquisition, expansion and CS.

You’ll bring structure, energy, and discipline to a region that is ready to grow — but needs the right leadership to unlock it.


Key Responsibilities

  • Lead, improve and scale a team of around 5 sellers 
  • Report into the Global Sales Director
  • Scale the business from around 5M Euro to 10M Euro + 
  • Own ARR growth, pipeline, and forecast accuracy for the region
  • Drive new business (land) and expansion (expand) strategy
  • Increase average order values
  • Feedback Product Market fit to the HQ
  • Run structured sales methodologies (MEDDICC)
  • Build relationships with Senior  buyers (Heads of Transport, Logistics)
  • Partner with Marketing, SDRs, and Customer Success to improve conversion and retention
  • Bring rigour to pipeline management, deal inspection, and forecasting
  • Hire, coach, and develop top-performing sellers

The Person

Your Background

  • Proven experience leading B2B Software / SaaS sales teams in France
  • Knowledge of Software like: Transport Management, Telematics, Fleet Management, for Retail / Logistics clients
  • Personally credible in complex, multi-stakeholder deals (€50k–€500k ARR+)
  • Strong understanding of the French market
  • Experienced in start-up, scale up, restart or turnaround sales environments
  • Structured, data-driven, and disciplined in sales execution
  • Fluent French and English

 

Ben Watkins

To find out more about this exceptional opportunity, get in touch

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