Senior AE, Germany. AI-powered SaaS platform for Automating Expenses, Travel, & Payments.

Posted by Ben Watkins
September 2025

  • New Business Sales
  • Office of the CFO
  • Accounting Solutions
  • AI
  • Remote Working
  • Germany
  • Private Equity Backed SaaS Firm
  • SaaS Scale-Up

The Opportunity:

Senior Sales Executive – Germany

Home-Based | Fully Remote

The Company

Join an ambitious, established business entering its next stage of growth. This innovative, global leader in modern Expense, Travel, and Invoice Management SaaS solutions for Finance Teams employs over 750 people, including 80 in Europe. 

Join a team of 5 employees in Germany.

Currently experiencing double-digit annual growth. 

This scaling SaaS company has a foothold in Germany and big ambitions to grow. Backed by proven global success and modern, AI-driven Expense, Travel, and Invoice Management solutions, this is a hands-on new business role ideal for a self-starter who thrives in a scale-up environment.

Home-based in Germany, with support from a dedicated German-speaking SDR and local marketing resources. The company employs 750+ people globally, including 80 across Europe, and is now investing to expand its presence across the DACH region. A great fit for someone who enjoys building new emerging SaaS firms in Germany.

Backed by Private Equity with global reach, the company continues to expand through strategic acquisitions.

With over 50 customers in Germany, the company is looking to drive new logos and grow further in Germany.

The Role:

This is a high-visibility role, new business sales across Germany. You’ll be expected to build strong relationships with your prospects, manage enterprise deals. and act as a commercial advisor to your customers.

You’ll be well supported by a remote German team, along with SDRs, Pre-Sales, CSMs and Marketing.

 

Key Responsibilities

  • Report into the VP EMEA Sales (based outside of Germany)
  • Drive new business sales across Germany focusing on MidMarket and some enterprise clients (500 to 2,500 employees)

  • Target clients include Manufacturing and Financial Services
  • Own the full sales cycle for deals ranging from €50K to €500K, with typical cycles lasting around 6 months

  • Target senior personas including CFOs, Heads of Accounts Payable, Procurement Leaders, and Chief People Officers

  • Collaborate closely with a German-speaking SDR and local marketing team to plan and execute account-based campaigns

  • Work cross-functionally with remote colleagues in SDR, Presales, Product, and Customer Success across Europe

  • Build a qualified pipeline through outbound activity, partner relationships, and targeted campaigns

  • Represent the company at industry events, virtual demos, and client meetings as needed

  • Hit and exceed annual sales targets

Experience:

  • Strong new business, direct, enterprise sales experience 
  • Background in B2B SaaS, enterprise, new business sales
  • Comfortable selling for the emerging, up-and-coming SaaS firms 
  • Suited to start-up, turnaround and scale up firms, with less structure
  • Could have sold Expense Management, Analytics, Accounts Payable Automation, Tax, Compliance, Spend Management, ERP, Procurement, or Employee Experience SaaS
  • Comfortable engaging with multiple stakeholders, including Finance, Procurement  and Marketing professionals 
  • Familiar with structured sales process and forecasting and confident applying them in complex sales environments
  • Able to demo non-technical solutions to business decision makers
  • Self-starter, structured, and thrives in a remote-first environment
  • Willing to travel frequently if required
  • Fluent in German and English

Ben Watkins

To find out more about this exceptional opportunity, get in touch

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