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Vice President of Marketing – London based FinTech Scale up

Intrinsic is retained to search for a high performing VP / Head of Marketing to join a rapidly growing UK headquartered FinTech business.  This role will lead all aspects of marketing, reporting directly to C-level with responsibility and leadership for all aspects of the marketing function.

This is a major FinTech growth opportunity.  The company is an established market disruptor providing innovative solutions and is now positioned for significant growth. 

The role will suit a hands on Marketing leader that still wants to be hands on as required, but also has that proven, strategic leadership capability required to scale a marketing function in a high growth SaaS Fintech

Role:

  • Responsible for all marketing activities including marketing planning, demand generation, pipeline development, branding, event planning, channel marketing and public relations.

  • Develop and implement a cohesive marketing plan with a high emphasis on driving lead generation (direct and partners) and delivering on customer up-sell, cross-sell, retention and satisfaction targets.

  • Set current and long term goals for the team. To include a clear set of KPIs by team.

  • Design and build the marketing playbook and processes that will be the framework in which to deliver the marketing plan and hit the KPIs.

  • Design and build the marketing organisation structure to achieve the above and to scale for growth.

  • Manage the execution of the above to deliver on the plan, targets and KPIs.

  • Provide consistent weekly and monthly reports to track performance.

  • Where gaps / issues occur pro-actively modify the plan to course correct and ensure the plan, targets and KPIs are achieved.

  • Conduct market analysis to identify challenges and further opportunities for growth.

  • Work closely with product to identify product marketing strategies including product market assessments, competitor analysis, product USPs.

Skills and Experience Required:

  • 10+ years experience in driving marketing initiatives, preferably focused on medium and small businesses within a SaaS or FinTech environment, ideally SaaS and Fintech combined

  • Proven ability to set up a lead generation machine utilising both direct and indirect channels.

  • Worked in a fast-paced scale-up environment.

  • Excellent organisational planning and people management skills, required to implement the changes needed to scale up at pace, whilst still delivering on the monthly targets.

  • Excellent verbal, written and interpersonal skills with a proven capability of working closely with sales, partnerships and product to drive organisational outcomes.

 

Please drop me a line to learn more about this excellent opportunity:

paf@intrinsicsearch.com or book a call with me here

Paul French, Director, Intrinsic Executive Search

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